The method: A picture of the new façade is reframed in individual single images, each showing a key part of the façade and its features. Fragmentation is key in an associative process, as its ambiguity fosters independent results.
Every image is uploaded on Google’s ‘similar image search’ and replaced by one of the first associated images. This process is repeated with the replacement image and so on: every search stage generates a range of output images each with a higher abstraction grade to the one before. The combined search results of each stage constitute the elements of a new façade iteration. Generating this alterations opens up design questions as the variety of results need to be brought in correlation to each other – especially when this is transformed into a model: the output parameters force to test new methods of crafting and connecting unusual components.